Branding

  • 50/50

  • screen-shot-2016-12-08-at-5-22-44-pm                   screen-shot-2016-12-08-at-5-22-53-pmscreen-shot-2016-12-08-at-5-23-00-pm

screen-shot-2016-12-08-at-5-44-35-pmscreen-shot-2016-12-08-at-5-36-18-pm  screen-shot-2016-12-08-at-5-36-26-pm

  • 50/50 is a cafe thats it concept is built upon the idea of sharing your meal with your partner rather than throwing big portions of food.
  • I’m aiming to keep this concept even trough my logo design. For instance, in my logo design I tried do show a plate.
  • I’m starting a new concept where I’m encouraging those who visit restaurants and order massive amount of food and let it go to waste, instead visit my restaurant and try to be environmentally friendly.
  • I’m encouraging people to finish their order and meals rather than leaving it behind and letting it go to waste.
  • Instead visit 50/50 cafe and try to be environmentally friendly and encouraging people to finish their meals rather than leaving it behind and letting it go to waste.
  • My audience is both genders female and male. Howerever im targeting adults and those who love restaurant dinning.
  • To go: I’m also promoting take away packaging incase they don’t finish up their meal. As our portions are big enough to share with your partner rather than order plenty of food.
  • This way the restaurant guests enjoy their meals while being environmentally friendly and keeping it affordable. As they say sharing is caring and thats another thing im trying to promote socially.

Process 13: Experiment 13

Process 13: Experiment 13

tape the wall: glue gun:

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Mirror box:

Process 14: Experiment 14

Mirror room:

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Process 15: Experiment 15

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FINAL:

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  • (Receiving Japanese names)

Greenery:

The greenery was inspired by the fairy tales and its also a contradicting attraction to the people who pass by as they see the neon lights around it.

Mirror 1/ Mirror 2: (You as no face) (The mirrored room)

So the aim when you enter this maze is that you lose your identity and the mirror you see once you enter reminds you of who you are. The mirrored room contains mirrors that we placed in an illusional way. The mirrors weren’t clear enough to see your reflection however the reason for that is we want people who enter this room feel like they are in another world as the neon lights that were surrounding the entire maze and the mirrored effect creates an awesome illusional effect atmosphere. I remember thinking of covering the mirrored part and it worked well. The purpose for this aspect if the maze is to make them lose their identity again.

Unicorn: (Looking at the unicorn eating the arabic food)

To begin with, the pigs in the movie Spirited Away were our inspiration for the unicorn part where we were trying to implement the idea while preserving our cultural morals and at the same time keeping it locally related. The machboos also is a well known dish in our culture. The unicorn was inspired by the scene in the movie when they ate and turned into pigs also somehow relates to the princess and the frog and what i mean by this is the personification given to the animals and how both tales relate. The man turned into a unicorn after eating the machboos. The Flubber was representing the unicorns vomit and his thoob is a cultural symbol.

Smoke and Finger prints: (Leaving your identity in this world) 

The smoke refers to the fairy tales and in our selected movies. It creates mystery and makes the visitor lost. Moreover, the finger prints aim, before the very end, is to deliver a message to the visitors that even though they leave their identity which is their fingerprint, they’ll still get lost and lose their identity with everyone else’s.

The end: (Finding your name) 

At the very end everyone one in our class finds their name written in English on wooden sticks and hanged down by strings that were taped while the entered with a paper (their name in Japanese) The purpose once again here is to make them lose their identity till finding their names.

Paragraph: Reflections on type: 04

Reflections on type:

In general, I have learned a lot about type which means  it is hard to start but here I’m writing down what I have learned from every project because in every project we have learned something new. As a graphic designer, I never thought we have to learn about type. I rather thought type is a type but I realized that type is organic and is a fundamental tool for a graphic designer. I Learned about characters per-line, hanging punctuation, taking and kerning. Learning about type makes me focus more on the text than things around me.. I realized that most of the book has a bad text and lengthy character depiction, which make the reader feel dizzy! Honestly, I never buy a book without looking at their text style because looking at words in a book sometimes makes me feel dizzy! But now I know the exact reason why – their definition, when over tight tracking and over-kerned makes me feel dizzy. Type plays a big role in reading and it has a way to be attractive to those who do not like to read. Only if books use the right way of playing around the characters: em space/ en space/ column break/ paragraph return.. etc I will be a book reader. I believe that type must have intentions and must be appreciated. Furthermore, type must have reasons and add value to the design itself. The grey area is a part/ an area of something existing between two extremes and having mixed characters of both. However, the grey area plays a big role too in making me understand and know why I do not read books because most have dark font that makes it exhausting for eyes. I have realized that making mistakes has really helped me improve and have a better outcome.  Every experiment done was about something new we have learned. This has been demonstrated in the way we have come to understand each other’s points of view and share comments and remarks.

Letters:

– The project sounded interesting and easy. It was about connector! It was about appreciating the letters for their semiotic, which is about puzzle pieces to connect, but I realized it was hard to play with Arabic letters. I understood the letters form and learned a lot about the typeface shapes, the rules; 50/50 – Recognition, how to deal with the recognition rule, to observe the essence of each letter, to find ways to combine them, to focus on the form itself rather than overlapping letters, to notice small details and to make that negative space be less. Furthermore, I have realized that making mistakes has really helped me improve and have a better outcome. Receiving critiques from professors and students really helps me improve and have a better outcome. Feedback is all about learning what is good and what is bad and needs improvement.

Word:

– For the word project, it was all about designing a word without using the original fonts because most of their designing are not good for a graphic designer. I have learned a lot about definitions, synonyms and antonyms. Moreover, I have known different meanings and quantity of meanings and new words and more meanings associated with them in both Latin and Arabic. Latin words have many other perspectives and Arabic words had many other synonyms. I have learned how to control the word by using inDesign, because the computer by itself places some letters closer to each other.
 Learned more definitions, synonyms, antonyms and I learned how to control the word, because computer by itself places some letters closer to each other.

Sentence:

– We spent more time on sentence, which help us to improve for the paragraph. I have learned to design with different : Fonts/ Sizes/ Kerning and Alignment/ Traking. Paying attention to placements, tracking, character length and other things. Moreover, I have learned about alignment, grid and organic, intention, emphasis, informed decisions, colored and different typefaces. In additionally, I have learned things that grab your attention to the text > Tension and contrast + visual balance and I actually learned by researching in books, magazines and newspapers and knew what was right and what was wrong. That exploration helped me know my mistakes. I have got a lot of critiques and learned the obvious mistakes from Law. I have realized that the spaces between sentences matter and learned how to deal with the spacing and placement of the words in the sentence. It sounded easy to place a sentence on a blank page, but when I started doing it, it was confusing and it was hard to place it. I have learned a lot from that awesome project I learned a lot! I have learned that quality matters over quantity and that the appearance of a sentences could affect the way people read it. Moreover, I knew that trading a word makes the reader read it slowly to sense a certain feeling and the placement of the sentence on paper plays a BIG role and the space around it can play a big role too. Knowing that center in text is boring and stultifying and letters should breathe, and how margins are important. I realized that more limitations lead to a more creative outcome. I learned how words in bold that are enlarged in scale can help catch the viewer’s attention. I have known where to place my sentence to make it look interesting and good! After critiques, I started to look at the sentences differently. However, I found it easy to measure the space between the text and the edge of a page, which can make a difference while looking at the page. I keep feeling it will be good looking because it has not been in a random place and it shows that a thought has been put into it. I learned that more experimenting with different placements makes it more interesting. Experimenting with sentences helped me understand type better and helped me to do much better in a paragraph. I have learned specific vocabulary used in typography and knowing less is more!

Paragraph:

– The paragraph project had the same way of thinking for sentences applied for paragraphs by breaking them up. The difference between both ways was that I could not play around as much as I did with the sentence because a paragraph has more words and it is a way of not making it look confusing and messy. It was about all what I learned in the type course and more. During the paragraph project, I have learned how to divide the content in logical and organizations the information and to make the reader engaged several ways. Knowing that the dramatic effect in a paragraph, which is out-dent and I have learned that justifying does not work at all times. Furthermore, using bold and other similar stuff should have a strong meaning, not something to play around with only because if it does not have a reason then the paragraph will not make a sense and will look meaningless. Paying attention to professors and others’ feedback helped me a lot avoid some certain things for the paragraph. I was able to learn more about paragraph styles and researching and looking around me it helped a lot! Furthermore, I was able to learn about character style; that is by placing character on lines and using grid, I also learned how to move characters and spaces between words, from top and bottom. Playing around with these small stuff makes the paragraph readable and clear. Moreover, I have learned about tracking, kerning, metric, optical and manual. I realized that tracking, manual and kerning are cumulative. I can first adjust individual pairs of letters then tighten or loosen a block of text without affecting the relative kerning of the letter pairs. I realized that the old kerning is not the same as the word spacing option in the justification dialog box. Through what I have learned in the sentence and paragraph project, I realized that I am more capable and aware of where to place my words on a blank page without being confused while knowing if it is wrong or not. I have been a deeper thinker, which makes me look more into typeface details and whenever I see a mistake like close letter and not been playing around with trading and kerning I keep asking whoever around me if it sounds weird to them! When I go more in explaining what I’m saying, they get surprised how these small details can change everything and why they have never noticed it before! Yes, I’m a graphic designer.

Overall, for each project I realized that the thing that helped me most after researching is the critiques! Critiques are something I never thought about – I just keep doing my work till I’m done. Furthermore, I realized typography: has a perfect impact on the design and that without critiques, I will not able to see what everyone has done. Knowing their mistakes makes me improve by knowing how they did it because we cannot ask each student individually what they have done. I have realized that paying full attention to it helps me improve a lot. It helps me by looking at other peoples’ work, listening to professors’ comments and knowing what to do and what to avoid and asking my classmates for how I did and if it needs something to improve. I realized that by exchanging information, I am able to know more about the project that I’m doing. Critique sessions are the most important thing that can help improvement by understanding, knowing others’ mistakes and knowing what to do and what to avoid. However, in type we need others’ feedbacks because while we are working, all what we focus on for a long time is the words, which makes us unable to notice our mistake. Feedback would help identifying and fixing my mistakes. I have learned a lot by attending all my classes and focusing on them without missing them or missing the critiques.

Vocabulary:

  • Flush left/ rag right
  • Justified/ rag right
  • Flash right/ rag left
  • Justified
  • Window
  • Character per line
  • Indent
  • Hanging punctuation
  • Drop Caps
  • En space
  • Em space
  • Tracking vs. Kerning